About Us

Meet the Team

We're a focused team rethinking how physical production assets move through the world -- turning one-time builds into a shared, reusable system.

Matthew John

Founder & CEO

Matthew John is the Founder and CEO of SetSwap. Over more than two decades in production finance, including roles at CBS Television Studios, HBO, and Paramount Television Studios, where he served as Director of Production Finance, he had a front-row seat to one of the industry's quietest problems: the enormous amount of money and material that productions pour into sets, props, and scenery, only to send most of it to a landfill at wrap. That insight, paired with a Master's in Sustainable Business Management from Presidio Graduate School in San Francisco and a LEED Green Associate designation, led him to found SetSwap, a platform that helps the industry reuse what it already builds and prove that doing right by the planet and the bottom line are the same thing.

Meagan Goodspeed

Chief of Staff

Meagan Goodspeed has spent over a decade working across the entertainment industry -- from The Late Show with David Letterman and Late Night with Seth Meyers to producing voiceovers and getting her hands dirty in the art department. Seeing waste and inefficiency on set every day pushed her toward a bigger question: how can Hollywood do better for its crew and the environment? She followed that instinct into sustainable production, educating crews at Earth Angel and standardizing practices on set before joining Paramount Global's ESG department, where she developed sustainable production programming across brands including MTV. Now at SetSwap, she's channeling that experience and passion into building a more efficient and collaborative industry.

Farrah Hassan Hashmi

Product Manager

Farrah is a technical Product Manager with a background in software engineering and a Bachelor's degree in Environmental Science. She has experience leading the development of AI-powered, SaaS, and marketplace products, with a strong ability to bridge the gap between business and engineering teams. Her expertise includes product strategy, roadmap planning, agile delivery, and cross-functional leadership. At SetSwap, she is focused on enhancing the booking experience, optimizing marketplace operations, and driving growth across both sides of the platform, while bringing a unique perspective that combines technology, sustainability, and business innovation.

Tyler Merrihew

Operations Manager

Tyler brings more than a decade of experience across operations, events, and creative production. Most recently, he helped lead operations across Amazon's Southern California retail network, supporting complex launches, vendor coordination, team workflows, and fast-paced daily execution. His background also includes directing public and media events for the New York State Assembly and producing creative work across branding, video, and live-event content. At SetSwap, Tyler is focused on building clear systems, strong processes, and practical solutions that help the marketplace grow with consistency, collaboration, and care.

Megan Pierce

Social Media Manager

Megan Pierce is the Social Media Manager for SetSwap. Megan brings years of experience helping brands develop their voice, expand their reach, and create impactful online communities. As the Social Media Manager, she is responsible for creating and managing engaging content across all social media platforms to build brand awareness and grow our community. Megan works with the SetSwap team to translate company initiatives, industry insights, and sustainability goals into compelling digital storytelling. Through thoughtful content and authentic engagement, Megan helps foster a growing community of industry professionals committed to collaboration, reuse, and sustainability centered around the entertainment industry.

Robin Gauvreau

Product Manager

Robin is a fractional Chief Product Officer at SetSwap, bringing 10+ years of experience building and scaling digital products. He helps define the product strategy, prioritize the roadmap, and turn user and business needs into practical product decisions. At SetSwap, he focuses on improving the marketplace experience for productions and vendors, supporting growth, and helping the team build a product that makes reuse in the entertainment industry easier, faster, and more measurable.

Chelsea Ramirez

Executive & Administrative Coordinator

Chelsea Ramirez is an entertainment professional and creative strategist working at the intersection of art, technology, production, and industry impact. As Executive & Administrative Coordinator to the CEO of SetSwap, she operates at the leading edge of entertainment innovation and sustainability. She brings a decade of experience spanning executive operations at Annapurna Pictures, award-winning indie video game development, on-set production at Apple Studios, and award-winning work as a filmmaker. Holding an MFA in Film & Television Production from USC's School of Cinematic Arts and recognized as a George Lucas Foundation Fellow and AFI Fest screener, Chelsea brings the same commitment to artistic excellence and purposeful storytelling to every layer of her work, from the office to set and through distribution.

Klaus

Chief Morale Officer

Klaus is SetSwap's youngest team member and resident Chief Morale Officer. At just 8 weeks old, this poodle puppy is responsible for keeping team spirits high, encouraging well-timed breaks, and bringing a little extra joy to every workday. When he's not busy charming everyone he meets, Klaus can be found perfecting his nap schedule, chasing toys, and reminding the team that great ideas sometimes come with a wagging tail.